La marque de sport mondiale PUMA s’est associée à l’artiste belge TheColorGrey et à l’ambassadeur du football, Romelu Lukaku, pour sortir un titre appelé « New Levels », qui rend hommage à l’enfance difficile de Lukaku et à son ascension vers la célébrité.

Lukaku est devenu l’un des meilleurs buteurs du monde et âgé de 25 ans seulement, il ne cache pas sa passion pour le hip-hop, constante source d’inspiration pour lui.

Il a choisi son ami musicien, TheColorGrey, un jeune artiste hip-hop pour collaborer sur un projet musical qui raconte l’histoire de leur enfance difficile. Les amis ont travaillé en étroite collaboration sur le titre alors que TheColorGrey écrivait des paroles qui rendent hommage à leur enfance et au parcours de Lukaku « de la rue aux palaces ».

Retrouvez les paroles originales de la chanson « New Levels » :


“The rule is simple you get it by any means necessary

Least if you willing to chase your dreams

The hunger makes us wanna be money making machines

On the road to riches you gon’ need more than just any scheme, you know

Had my back against the wall

We was freakin’ poor

Grocery store cashier

Telling me that I can’t afford 

What’s on the little piece of paper

With the money momma gave him

Is it any wonder that we praying to the Lord?

Something out of nothing is what I had to make

If you don’t know how, I can demonstrate

It took a little while just to get it straight

Need a telescope to see from how far we came

Back when momma mixed the water with the milk

Only option was to mix the dedication with the skills

‘Cause the bills piling up

Hoping they don’t cut the lights off

This for every single tear we had to wipe off

Thank God it’s different days

Never they’ll forget they name

Getting all accolades

Still feeling like a renegade

F that, let ‘em hate

Make a killing in every state

From Brussels to London

To the Toffees, to where the Devils play

And nowadays they wanna bite my style

But in these boots they couldn’t walk no mile

Never lost my smile

Even though the world was so hostile

But it seems me and life have reconciled

‘Cause now

I’m reaping all that I sowed

Blood, sweat, tears turn to gold

I’m ready for my tomorrow

‘Cause he’s watching over my soul

I’m aiming for new levels

Let’s see how far I can go

Said I’m coming for all of your medals

Just in case you ain’t know”